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Review

"The first edition became my ‘go-to’ book for mastering user requirements gathering. Ten years later, this second edition is even better. Don’t leave your office without it!" --Joe Dumas, Editor in Chief, Journal of Usability Studies "Do you believe in driving while blindfolded? That's what you're doing if you design and market a technological product without studying your target users and tasks. This book is a comprehensive handbook on the "why" and "how" of user research, illustrated with vivid real-world examples. Don't drive your design project while blindfolded. Get this book, read it, and follow its prescriptions. It will repay its cost many times over." --Jeff Johnson, author of GUI Bloopers 2.0 and Designing with the Mind in Mind "Very authoritative, this work combines the experience of senior practitioners and an academic, with lots of specific guidelines, tips and examples, and with pointers to other readings for deeper insights. Useful for students and practitioners alike, this should be on everyone's bookshelf. The authors do a great job of explaining the importance of business-side stakeholders (C-suite, marketing, sales, development) and how to speak their language." --James D. Foley, Professor, College of Computing, Stephen Fleming Chair in Telecommunications, Georgia Institute of Technology "Understanding Your Users is a thorough guide to user experience for designers both technical and non-technical. Instructors, students and practitioners will find this book very useful to your success as an user experience expert." --Juan E. Gilbert, Ph.D., Andrew Banks Family Preeminence Endowed Chair, Computer & Information Science & Engineering Department, University of Florida "Understanding Your Users is handbook of practical wisdom for the serious human centered design practitioner. This second edition includes updated content around emerging best practices. It is a must have in any design team’s library." --Janaki Kumar, Head of Strategic Design Services, America, Design and Co-Innovation Center, SAP Labs Palo Alto "With the massive expansion of digital products, new processes for faster development cycles, and competition that can appear out of nowhere in days, the product design has become the major differentiator, and key to success. Understanding your end user is more important than it ever has been, how they really work, and how your assumptions match up to their reality. This book takes tried and true methodology and shows how any or all of it can be applied to your products now." --Jeremy Ashley, VP, Oracle Cloud UX "A great introductory book for anyone wishing to understand and engage in traditional user research methods. The language is clear and straightforward, allowing the reader to try and use the methods on their own project. Each method is accompanied with an extensive bibliography allowing the curious mind to further delve into any of the described methods. Samples of forms, letters and examples enhance the practical nature of the book, making this title a staple for the beginning practitioner." --Joseph Kramer is a Service Design Lead at Fjord - Design and Innovation from Accenture Interactive "The difference between product success and failure often comes down to the user experience. Baxter, Courage, and Cain share the methods you need to better understand your users so that you can design delightful experiences." --Craig Villamor, Chief Design Architect at Salesforce.com

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From the Back Cover

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.

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Product details

Series: Interactive Technologies

Paperback: 568 pages

Publisher: Morgan Kaufmann; 2 edition (July 28, 2015)

Language: English

ISBN-10: 0128002328

ISBN-13: 978-0128002322

Product Dimensions:

7.2 x 1 x 9 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

9 customer reviews

Amazon Best Sellers Rank:

#470,765 in Books (See Top 100 in Books)

Unlike many existing user research method books, "Understanding Your Users" has more practical rigor in the content beyond the basic introduction. In addition to describing the methods, the authors provide in-depth real life examples of how exactly the methods were applied, as well as supporting outputs and visuals. Many of the tips that I've discovered by being in the trenches of user research are also nicely layered throughout the chapters.I almost smacked my head after reading one of the chapters (i.e., Card Sorting), because I had spent an entire week scavenging online materials and triangulating explanations on the topic--when it only took me less than half an hour to do the same thing by reading the book chapter!Get the book. It's worth every penny.

Understanding your users is such an insightful and practical applications to be used in the day to day work force. Methods of modifications, conducting proper focus groups, field studies and prepping a proper research takes a great deal of time and care. I would Highly recommend this book to read and to take to work or even in school.

The best textbook I had for explain UX theories and different types of user studies. Uses language from the field. Could read this and ace an interview.

A little dry and a bit of a slog, but it’s depth is a great resource.

After teaching graduate-level user research courses for years with other texts, I adopted this text and have been extremely happy with the content. The authors do a great job explaining numerous methods and goals with plentiful citations to source literature, and they describe many approaches to implementing research in different organizations and cultures.The textbook uses a 4-part structure that starts by laying out the foundation for an effective user research program, followed by practices and techniques to ensure research activities are prepared and planned effectively, and ending with final recommendations and considerations. The central part of the text covers 7 categories of methods, with many examples of how to prepare, deploy, report, and act on the findings. Each chapter includes resources, best practices, tips to gain adoption and engagement, and links to help practitioners hit the ground running with their research.The text is written to support both a "cover-to-cover" approach to reading, as well as a "jump around to different topics and methods of interest" approach. I highly recommend this text for instructors as well as practitioners at any stage in their research career!

Good book!

I'm a huge fan of the first edition - it was my go-to resource when I started as a UXR a decade ago. I was excited to buy the new edition to share with the designers and PMs I work with.But this new edition is one I'll be giving away to my colleagues, rather than keeping. While the content has likely been improved, the printing makes it much harder to read and use on a day-to-day basis -- with roughly 1 mm between the text and the white page boundary. It feels like the publisher tried to cram way too much content into way too few pages. It made my head hurt to try to read it.Especially as a usability practitioner, it's hard for me to understate the impact of poor product usability -- or in this case, the poor readability and legibility of this book. This is a shame - the content deserved better.

This second edition is no mere re-tread of the first. It sets a new standard for 'when' and 'why' to use research techniques, and for supplying the actual "how-to's" it leaves other popular 'Methods' books in the dust. The section on the growing use of UX"experiments" is particularly noteworthy & authoritative. Stokes Jones, EPIC 2016 Program Chair, Ethnographic Praxis in Industry Conference

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Ebook Free How Everything Became War and the Military Became Everything: Tales from the Pentagon

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Audible Audiobook

Listening Length: 13 hours and 4 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Simon & Schuster Audio

Audible.com Release Date: August 9, 2016

Whispersync for Voice: Ready

Language: English, English

ASIN: B01J1XKH2C

Amazon Best Sellers Rank:

This book should be mandatory reading for every American who cares about the direction the country is moving. It should be read by everybody in government and the military. It will scare the socks off of you, but at the same time it is a prescription for how to avoid having the military take over America whether intentionally or as a result of mission creep.The author, Rosa Brooks, knows whereof she speaks. Originally from an anti-war background, she is a lawyer teaching at Georgetown law school who has worked in high-level positions in the State Department, in the Pentagon and has personally visited Afghanistan, Iraq, and many other hot spots around the globe. She has interviewed diplomats, generals and common soldiers.Brooks' message is that war has changed since 9/11, that it now incorporates cyberspace, drones, nation-building and boots-on-the-ground. The military is gradually doing stuff that has been the province of the now-under-funded civilian agencies. Unfortunately, it's simply easier to let the military do it…easier but more dangerous to the health of our democracy.Read it and get off the couch if you want to have America survive as a democracy.

Required reading if you have any sense of how rapidly globalization has fused so many countries into confrontation and the military mindset. The thoughtful thesis of the title and eloquent reasoning by the author offers a powerful case leading to the difficult conclusion that the faster we globalize this world, the more rapidly hopes of peace recede. For the moment we continue to avoid the end-all of nuclear confrontation and nuclear war, but the proliferation of wars and the power of the military as a political tool are at heart of Ms Brooks' reasoning. The book is not a difficult read thanks to the authors fluid style and sensible organization. What is difficult is confronting the reality of how far down the road of aggression and confrontation we have come in dealing with all of our problems.

Rosa Brooks has written a cogent and succinct description of the process that has brought us into the legal morass where we are in a perpetual state of war in which the laws of war no longer apply. Of course, this summary doesn't do justice to the complexity of the book, and the book can't cover the entire landscape of the complicated intersections between the military and the civilian world, i.e. the issue of the militarization of domestic police forces. It does a superb job of setting the philosophical and legal framework for the question of the nature of war (and therefore also the nature of peace) and suggests that our natural human state includes conflict. A very basic social function is managing that conflict.Brooks contends that in our current system, military and civilian leaders don't speak the same language. Misunderstandings are so profound that if we don't find a way to build common experiences and develop the same view of the world and the problems that confront us, we are unlikely to find the appropriate responses to build a sustainable future.

I found the author's take on the evolution of our military, and its possible ramifications for the future, an interesting and insightful read. It's too bad the Breitbart-reading crazies posting bad reviews here lack the reading comprehension skills to appreciate it. Way to go, Breitbart, for publishing a misleading post leading to widespread threats and derision for a stance this author most assuredly did NOT advocate.

A useful discussion about war in the 21st century. The book really shines when Brooks talks about her time in the Pentagon and at Human Rights Watch. The examples and stories are quite fascinating. Her discussion about the legal issues surrounding the conduct of war is also interesting. I found the last chapter - Managing War's Paradoxes - to be the least effective. She presents some good thoughts about how to secure human rights in a time of muddled lines between peace and war as well as how to shine light on some sketchy US government acts but there is no blueprint. Overall, this book is very interesting particularly if you're interested in the DoD. Recommended.

A former Pentagon official married to an Army Green Beret, at the same time with a top notch legal education and record as a legal scholar in her own right, Rosa Brooks has written an incredibly clear and accessible discussion of how Americans have come to expect more and more from the military, particularly since September 11, and casts a critical but balanced eye towards the way in which the U.S. has conducted the war on terror. There are surprises here for people on both sides of the political spectrum, and I really enjoyed the way in which Brooks combined objective analysis with personal experience.

In this era of extreme polarization, this book does a very good job of illustrating how very little there is that is clearly black and white - even in our notions of war. The proper structure of that `space between war and peace' is the thoughtful theme of this book. This author is smart and nuanced.

Book is absolutely fascinating and informative. It is a reality check for all of USA who have lived thru these years of perpetual war. Brooks is so detailed and fact checked. Our soldiers are being used to fight for defense of country, rebuild nations destroyed by military and terrorist activities. They are in an untenable situation of having to use their own judgements as to whom is the combatant and who is not. Imagine, being the one firing the bullets that kill and maim children! Imagine being the ones who have to help clean up a drone hit hospital. PERPETUAL WAR has to be stopped. AM ppl are becoming so numbed to death of others, that our value system is in real jeopardy.

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Free Ebook Eleventh Month, Eleventh Day, Eleventh Hour: Armistice Day, 1918 World War I and Its Violent ClimaxBy Joseph E. Persico

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November 11, 1918. The final hours pulsate with tension as every man in the trenches hopes to escape the melancholy distinction of being the last to die in World War I. The Allied generals knew the fighting would end precisely at 11:00 A.M, yet in the final hours they flung men against an already beaten Germany. The result? Eleven thousand casualties suffered–more than during the D-Day invasion of Normandy. Why? Allied commanders wanted to punish the enemy to the very last moment and career officers saw a fast-fading chance for glory and promotion.

Joseph E. Persico puts the reader in the trenches with the forgotten and the famous–among the latter, Corporal Adolf Hitler, Captain Harry Truman, and Colonels Douglas MacArthur and George Patton. Mainly, he follows ordinary soldiers’ lives, illuminating their fate as the end approaches. Persico sets the last day of the war in historic context with a gripping reprise of all that led up to it, from the 1914 assassination of the Austrian archduke, Franz Ferdinand, which ignited the war, to the raw racism black doughboys endured except when ordered to advance and die in the war’s last hour. Persico recounts the war’s bloody climax in a cinematic style that evokes All Quiet on the Western Front, Grand Illusion, and Paths of Glory.

The pointless fighting on the last day of the war is the perfect metaphor for the four years that preceded it, years of senseless slaughter for hollow purposes. This book is sure to become the definitive history of the end of a conflict Winston Churchill called “the hardest, cruelest, and least-rewarded of all the wars that have been fought.”



From the Hardcover edition.

• Sales Rank: #1062251 in Books
• Published on: 2005-10-12
• Released on: 2005-10-11
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.10" w x 6.10" l, 1.55 pounds
• Binding: Paperback
• 458 pages

From Publishers Weekly
A tight focus—the activities of the British and American troops on the final morning of WWI—has yielded a somewhat sprawling study for Persico, who coauthored Colin Powell's My American Journey and whose Roosevelt's Secret War made the cover of several book reviews. Some soldiers laid down their arms and waited quietly for 11 a.m.; others suffered heavy casualties (a total of about 10,000) because aggressive commanders (including General Pershing) insisted on launching assaults right up to the last minute. Incidents of the final morning are sandwiched between an episodic overview of the Anglo-American experience on the Western Front (to the detriment of other nations and theaters of war) and capsule biographies of prominent and ground-level players in the war. The narratives of battles are something of a mixed bag, but more than commonly readable for the lay reader. Although not satisfyingly organized, the book is a good introduction to what it covers for new students of WWI.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
For readers who may be new to the chronology and character of World War I, popular historian Persico (Nuremburg: Infamy on Trial, 1994) illustrates the struggle by treating its last day as typifying the war. About 2,700 Allied and German soldiers died in combat on November 11, 1918, about the average daily toll for the war. The difference is that many perished under officers knowledgeable of the imminent armistice. Why? That is the fundamental question Persico's story poses. Although there are explanations (French Marshal Foch and American General Pershing opposed terminating the war and let their existing offensives continue), Persico contrasts them with the actual results. Implicitly, he is instilling the dominant historical conception of WWI as mindless wastage as he sutures personal memoirs into a two-level narrative. One level tracks the last-minute attacks of that last day, and another traces the trench experiences of several soldiers through the length of the war. The latter technique permits Persico to chronicle the war's principal campaigns via the experiences of generals and down the organizational chain to corporals and privates. Effectively marshaling his source material, Persico powerfully reconstructs Armistice Day as an emblem of the war. Gilbert Taylor
Copyright © American Library Association. All rights reserved

Review
Praise for Eleventh Month, Eleventh Day, Eleventh Hour

“The days preceding November 11, 1918, featured a deadly minuet involving exhausted armies conditioned to fight, yet desperate to avoid still more futile bloodshed. Joe Persico recreates this twilight struggle with heartbreaking intimacy. His pointillist portrait is at once harrowing and heroic. Written with a narrative elegance and factual command reminiscent of David McCullough or William Manchester, this is much more than a poignant account of the road to armistice. It is the single finest work I have read on the Great War.”
–RICHARD NORTON SMITH, executive director, Abraham Lincoln Presidential Library and Museum

“Once again Joe Persico has brought us an unforgettable moment in history. At a time when our own world is changing, Americans are increasingly understanding how we are still affected by World War I, and Persico takes us into the experience of how that war ended–the violence, sacrifice, frustration, and hope.”
–MICHAEL BESCHLOSS

“Joe Persico has done the impossible–he has written an original book on World War I. By starting with the last day, he has found a way to see the nightmare as a separate world, something that became for all the participants a totally consuming passion.”
–THOMAS FLEMING, author of The Illusion of Victory: America in World War I

“A compelling account of the dramatic final moments of World War I that not only captures the tragedy that marked the final hours of the Great War but brings to life the remarkable stories of its participants. This is a splendid book by a born storyteller and a superb historian.”
–CARLO D’ESTE, author of Eisenhower: A Soldier’s Life and Patton: A Genius for War


From the Hardcover edition.

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Ebook Turbomachinery: Basic Theory and Applications, Second Edition (Mechanical Engineering)By Earl Logan Jr.

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"This entirely updated and enlarged Second Edition broadens the scope of the previous edition while maintaining its concise, easy-to-read style in presenting the basic principles of turbomachine theory and its application to specific devices -- providing immediately useful step-by-step procedures that show how the essentials of turbomachinery are applied in design and to predict performance. "

• Sales Rank: #1376827 in Books
• Brand: Brand: CRC Press
• Published on: 1993-06-29
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .69" w x 5.98" l, 1.03 pounds
• Binding: Hardcover
• 261 pages

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• Used Book in Good Condition

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Turbomachinery: Basic Theory and Applications, Second Edition (Mechanical Engineering)By Earl Logan Jr. PDF